by: Moe Tamani
In the Internet, SEO marketing is the way to go if you want your business to be seen and noticed. There is such a thing as a SEO marketing specialist who aids clients and website owners in their quest to have bigger sales and more traffic to the site.
The Aim of SEO Marketing:
SEO marketing has mainly one aim and that is to bring traffic to a certain site. Traffic is seen as prospective buyers and clients of the site owner. Therefore, traffic is a much needed “commodity”. Many Internet users visit sites that they have been redirected to or sites that have been presented by search engine results, and they get hooked on these sites. In other words, some users do not specifically seek out that particular site but they might have been led to it by it being in the top ten high ranking sites presented after a search engine query.
Now you see how important getting high ranking is during searches. Sites that rank in the top ten are most likely visited by more users than those that are ranked lower. Many users do not bother to look for more sites if they find what they are looking for in the first few sites presented in a search. This is why many sites employ search engine optimization methods to encourage higher ranking and to achieve successful SEO marketing.
The Value of SEO Marketing:
The value of SEO marketing is that people who work to market your site know what they are doing and may be objective about what your site requires. By hiring and working with a SEO marketing expert is also a way of fully understanding how the search engines work and what is needed to meet the requirements of being in the top ten pages of a search engine.
SEO Marketing Tools and Strategies:
There are many ways of getting your site in front of many Internet users. These strategies are all included in search engine optimization and website optimization. Most sites are optimized to suit the requirements of search engines. Many search engines index and catalog sites in accordance to the data and information that the site owners have submitted and the data and information that the search engine crawlers have gathered from the web site. The way that the data and information is presented in the site is important and so is the submissions that are given to the search engines. It is the role of the SEO marketing expert to be able to fully recognize the right data and information to supply for the site and submit to the search engines. SEO marketing companies are hiring, at an unprecedented pace, SEO marketing consultants to accommodate the increasing demand for quality SEO marketing experts that can handle search engine optimization and SEO marketing for various sites
Among the many SEO marketing tools that can propel a site to the first page of a search engine result is content. Content that is relevant to the site is what sites need to make it stand out from others that have irrelevant content and improper web design. This is the importance of keyword or key phrases that are integrated ion to the article used for the site. These articles carry the information that robotic crawlers need in order to properly index a site according to what it contains and what it can offer to users. The relevance factor holds true when link building. One way inbound links from relevant sites are extremely relevant.
SEO marketing strategies also include designing the web site in such a way as to make it easier to use and for the texts and images to load quickly. It is important for the web site to be quick loading in order to hold the attention of the users. Sites that take too long to load or have large images that hinder quick access to the texts will most likely be abandoned by the users in favor for a much faster site. Part of SEO marketing is to meet the demands and needs of the people by providing a web site that has relevance and the information that the users need.
The problem with SEO marketing is that there is a fine line of distinction between black hat and white hat methodologies. Some SEO experts employ underhand methods to gain high ranking for their clients sites. Many overzealous SEO experts might integrate a few well placed codes and hidden texts that could raise the ranking of a certain web site. Human users will not be able to see these codes and text but the spiders and crawlers used by the search engines to help index a site will be able to read these and gather these as relevant information regarding the site. The results of these actions will lead to the site being banned from the search engine and the SEO company might be included with this. It is best to practice white hat methods of SEO marketing to have long lasting results.